We breakdown social media marketing into its core components so that you can understand the fundamentals. Social Media is about building a conversation with your audience while the aim of marketing part is of course, to turn them into your customers.
Though you may think you understand social media and have a solid foundation to build on top of, it is still possible to fall into the common pitfalls and mistakes that so many companies make. Avoid these costly mistakes and you’ll be well positioned for social media success.
Let’s take a look at some companies that get it right. Companies are using social media to drive sales, build traffic, get bookings, build a community, and create a well-known brand.
The strategy development portion of a social media campaign is crucial for the success of a company. You must ask and be able to answer the appropriate and relevant questions to develop your campaign; Is our message clear-cut for customers to remember? What is our unique selling point? What social sites is your target market currently using? How much time is needed to consistently interact with your social community?
Strategy and research are of course only half the battle. Once your strategy is set, it’s time to execute by either with E-Media’s professional team or building and training your own team. We can also train your team if you prefer this approach. This is by far the most important part of social media marketing so you must get it right.