What does Facebook’s new changes mean for your business?
First of all, stop panicking! This is not the first time Facebook has announced that there will be changes, and after all, this is not as rigid as traditional media. Social media has been changing and evolving constantly. As marketers we need to adapt to…
What is Social Media Marketing and why does it matter?
No matter the size of your company in the hospitality industry, social media is a great way to start a conversation with your target market, sharpen your message or brand and increase sales all while building a loyal community. Truly social media can be leveraged…
5 things your business should be doing on Social Media in 2017
1.) Consistency Consistency is one of the keys factors to succeed with your social media strategy – telling your brand’s story in an effective way will need to be constant branding across several social platforms. These messages will consist of your business’s attributes, unique selling points and…
Why do you need a website as part of your social media marketing?
Keeping your website up to date is a must nowadays and plays a very important role in a business’s social media strategy. Here in Phuket, we often come across websites made three, four, or even six years ago. Unfortunately, and understandably, the rapid growth of…
So what is the ROI of Social Media?
Social media is not purely about sales, it about branding, bringing value to people and building a community around your products and services. The simple reason why social matters is because people’s attention is on these different platforms. So, to be able to sell something,…
A couple of reasons why you should start a blog
Many companies don’t really see the advantage of having a blog, they even see it as a waste of time and money. We have another point of view on this. When used correctly, a blog can be a great way to use content marketing for…
The advantages of using Instagram
Instagram started in October 2010 as a social network where you could only share photos. One of the main reasons it got so popular was because you could alter your photos with several interesting filters. Once Facebook bought the company, it soon grew to be…