THE ROOT OF SOCIAL MEDIA MARKETING – THE STRATEGY – PART 2
Next, you need to CREATE A CONTENT STRATEGY, This involves planning out what type of content you are going to create, whether that involves photography, video or written content. An effective social media content strategy organizes your content into topics, pillars, or themes that resonate with your audience. Organizing content like this has two main benefits:
- You can plan and produce content in batches. By developing a whole series of related posts for a given campaign or month with a similar theme, you can stockpile relevant content and schedule them as needed. Think of the massive time you could save avoiding the daily grind of answering, “what should we post today?”
- You can measure the success of each content theme. What’s resonating with our audience? Which content themes perform better at different stages of the customer journey? Organizing content in this framework allows you to analyze your content by reach, engagement, and conversion of secondary goals more easily.
Next, (AMPLIFIED POSTS) = ADS, ADS, ADS, make use of your social media platforms properly, it’s time to stop hitting the ‘just boost it’ button and hoping for the best. Plan which campaigns you want to run and for how long, target your right audience with a fixed budget, the MVPs and the NAA’s. We recommend to separate paid social media into at least two strategies:
- Awareness & Acquisition: The budget to reach your prospects and convert them into customers. Ad examples might include top-of-funnel video ads, retargeting lead generation ads, or abandoned booking ads.
- Retention & Advocacy: Budget to reach your customers and convert them into, well, happier customers. Paid social media ad examples might include product and feature announcements, new blog posts, and exclusive promotions and offers.
And lastly, IMPLEMENT AND MONITOR, of course, no matter how much you plan your social efforts, there is no guarantee that things will work as you expected. If you don’t track your results, however, you will never know the success of your social campaigns.
You began the process by setting goals and then determined your most relevant metrics. Therefore, you will want to keep a constant eye on how these metrics are progressing. Many of the social networks offer their own analytics tools that will provide much of the necessary data. Use these tools to track your success. If they show that you are producing popular, well-shared content, create more of that type. If your content doesn’t perform so well, take note of what does work, and adapt your social sharing to focus on the kind of material your followers preferred.
Don’t be afraid to make changes if there is a chance that you can further improve your social success. P.S. Please contact us to get a quote for your social media strategy and consultation, we will be happy to give you the professional help that your business might need!
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